‘House of Leaves’ Promises Theatrical and Immersive Nightlife Experience

Las Vegas is known for thinking outside of the box but a team from Sin City may be reinventing the way people enjoy the nightlife scene. With an immersive and theatrical approach, House of Leaves is hoping to give customers more than a night of good music; they’re hoping to tell a story. The House of Leaves team is taking a chance with what is sure to be something new in Vegas; the first, but not the last. CELEB spoke with Mark Eteson and Andrea Frey to understand the concept behind House of Leaves and find out what people can expect when they step through those magical doors.

What is House of Leaves? It’s a nightlife adventure that brings music, theatrical immersion and art together. House of Leaves is a magical transportation to a land where you’ll listen to music, dance, and enjoy the atmosphere all while being wooed by a story that happens around you. Think night at the theater meets night at the club. The production company team behind the magic is comprised of president of Bluebird Wood Enterprises Eteson along with Bluebird event producer Frey. They’re backed by a team that includes some of the industry’s top heavyweights: Zee Zandi is booked talents, Gaz Brooks is advisor of promotions, and Genevieve Cleary of Belluscious Productions handled program direction. 

Eteson explains, “Andrea and I were at the Hakkason group together, doing shows across their venues, but then the pandemic hit. It stripped us both of our roles. I started up a company, and Andrea was out there building her production company, and we decided to come together.” Eteson and Frey wanted there to be more to the nightlife experience. Eteson adds, “I’ve been DJing now for 17 years and in Vegas for seven, eight years now. I’ve seen the level of production that we can do in Vegas. But I’ve also seen shows like Absinthe, where you feel more involved than just looking at the show. I wondered; is there a way to combine these elements? A way to give people a more elevated nightlife experience?”

After years of driving by the Keep Memory Alive center and admiring the Salvador Dali-like architecture Eteson asked Frey if they could use it to create something special. “It’s going to be like some of the club experiences that we’ve been through before, but it also will have this added element of a show that happens in and around the tables, and on the dance floor at the same time.” 

Frey adds that they wanted to focus on a blend between the music and the experience. “We want the experience and the setting to speak for itself, about what this whole thing is all about.” 

House of Leaves will draw guests into a fantastic and magical atmosphere with trees and lighting designed to take people out of the busy Vegas city and transport them somewhere the imagination runs wild. 

Immersive and Theatrical

Performers will move in and around the audience, pulling them in. It won’t just be the atmosphere and music setting the stage, guests will also feel like a part of the story. Eteson and Frey share that they aren’t focused on money, although they understand that to create the dream they’re imagining they have to invest in it. They want to do something new that speaks to the people we’ve become after surviving the pandemic.

Eteson shares, “Vegas is the nightlife capital of the world, and we’re all here because we’re in this industry. But before COVID, Vegas was almost on cruise control.” The House of Leaves team wanted to bring new life to Vegas. The Strip went basically back to normal after the pandemic lockdowns lifted but the people were different. House of Leaves is a new show for a new people. 

The inspiration came from a love for literature, and a book of the same name by Mark Z. Danielewski which was a groundbreaker in the world of experimental fiction. In the book, the house is larger inside than the outside would suggest and it breaks all the rules to tell a story some believe is a horror, and others accurately pinpoint as a love story. Eteson explains, “My mum’s a librarian, while I obviously produce music. But reading that book made me approach music differently. It made me realize there are no rules. The book isn’t directly linked to the event, but it inspired the name and inspired me to approach this in different ways, and take a few more risks.” 

The House is also like the planet Earth, and tells the story of how we were separated from each other but this is our chance to reconnect. Throughout the evening lyrics will include the themes of, “my house is your house, and your house is mine.” All set against the backdrop of the forest brought inside, it promises to be a magical night of connection. 

Frey adds, “I have always been good at translating a concept into a space and making it work. When I had to create a forest and Mark took me to the Keep Memory Alive Center the idea came to me easily. We have these huge trees made by a company called Majestix. They use a phenomenal woodworker. He’s creating the bigger pieces for me. All in and around the whole area we’re working with live trees, fake trees, foliage and all sorts of things you’d find in a forest. You feel like you’re in the forest. And of course I like to add some technical elements as well so there’s long LED strips blended into the set which allows us to make big changes with little movement.” 

The three DJs of the night will have their own Season to represent, starting with Eteson at Autumn. DJs Rony Seikaly and Eelke Kleijn will follow with Winter and Spring, and then the performers will converge for Summer and regrowth. The show runs November 13th. 

House of Leaves: If You Build It, They Will Dance

Music, entertainment and an all-night party deep in the woods

House of Leaves is stretching the limitations of what’s possible with a dance party in Las Vegas. The one-night-only celebration takes over the Keep Memory Alive Event Center on Saturday, November 13 with performances by Rony Seikaly, Eelke Kleijn and Mark Eteson.

Guests are encouraged to dress “bohemian chic” for an all-night rave of house, techno and other forms of electronic dance music. However, the beats are only one part of the equation. The environment will be a transformative, sprawling forest with lights, lasers, confetti and roaming cast members. As Willy Wonka might say, House of Leaves is a world of pure imagination—and even in Las Vegas, it’s something that’s never been done before.  

Eteson isn’t just a performer. He’s also president of Bluebird Wood Enterprises, the production company behind House of Leaves. A veteran of the Vegas nightlife scene for more than seven years, he dreamed up the concept by wondering if it was possible to merge the energy of a nightclub with the intrigue of a stage production.

“Is there a way that we can combine these two things to give people a more involved, elevated nightlife experience?” he asked. “But one which brings in the theatrical element of having a story told to you throughout the course of the night or where the performers are up close and personal so you really get drawn into it.” 

Expect the unexpected. You may see a violinist or trumpet player performing tableside. Characters may pull you into a corner to share a special message or secret shot. The music is the centerpiece of the experience, but just one of many elements. “We wanted the concept to be the headliner,” says Andrea Frey, Bluebird Wood Enterprises event producer.

Eteson and Frey previously worked together as part of the Hakkasan Group and certainly had the pull and connections to stage House of Leaves at one of many nightclubs on the Strip—if they wanted to. It was more important for the event to take place in an unconventional space, effectively announcing that this is something new and different in Vegas nightlife. The surrealist architecture of the Frank Gehry-designed Keep Memory Alive Event Center, with an exterior that appears to be melting, was a perfect fit. “I loved the shape,” says Eteson about choosing the venue. “To me, it looked like something Salvador Dali would’ve painted.”

They are backed by a team that includes some of the industry’s top heavyweights. Zee Zandi booked talent, Gaz Brooks is advisor of promotions and Genevieve Cleary of Belluscious Productions handled program direction.

The forest itself is more than mere decoration. It’s an expansive combination of live and simulated trees to create depth and layers of foliage with LED lighting. “I’ve always been good at translating a concept into a space and making it work,” says Frey.

The performance of each DJ will represent a season with all three joining together at the end to celebrate summer in a grand finale. “Summer is when everything blooms again, tying up the culmination of the story” says Eteson. “You want to keep the story simple. It’s still a party at the end of the day.” 

House of Leaves borrows its name from Mark Z. Danielewski’s novel, a groundbreaking work of experimental fiction released more than 20 years ago. “Reading that book made me feel like there were no rules,” recalls Eteson. “I could do things back-to-front if I want, I can stitch things together a different way. The book, although it’s not actually linked to the event other than the name, inspired me to take a few more risks.”

The spirit of the project was born from an urgency to move beyond the pandemic and reconnect with people; bringing spectators and performers together as co-contributors in a new format of experiential entertainment. 

“When you go to a party, you go because you want to hang out with your mates and have a good time,” says Eteson, “You also go because you’re social and you want to be around other people’s energy—because it brings your own energy up—and hopefully go home with a smile on your face. That’s what we’re trying to do, but in a different way.”
House of Leaves gets underway at 10 p.m. on Saturday, November 13 at the Keep Memory Alive Event Center (888 West Bonneville Avenue) in Downtown Las Vegas. Tickets include an open bar and are only sold online in a tiered format with the price increasing as the date of the event approaches. Visit houseofleavesbwe.com to learn more.

Immersive new nightclub experience, House of Leaves set…

House of Leaves is an immersive new nightclub experience landing in Las Vegas, aiming to bring the ambiance and atmosphere of the outdoors to the confines of an indoor club setting. House of Leaves is set to debut on November 13 at the awe-inspiring Keep Memory Alive Center designed by world-renowned architect Frank Gehry. The vision for House of Leaves relies on a narrative unfolding of the seasons within the nightclub environment, soundtracked by performances from over 20 international electronic talents.

Avid dance fans may recognize the venue as having once hosted a live performance by the late Avicii, and newcomers will discover that the unique room boasts concert-grade acoustics, accented by nearly 200 windows scaling the curved, bent walls of the auditorium. The room itself feels like it is a part of the performance, making it the perfect location for House of Leaves. Bringing jungle revelry indoors to Las Vegas, House of Leaves aims to reimagine the nightclub experience as 2021 draws to a close.